What is Google ads

 What is Google ads 

• What is Google ads

 I'm going to talk about the introduction of Google apps so we'll be discussing about the basics of google apps what is google ads how it actually works and what kind of ads we can create through google apps what are the benefits of google apps why we should opt for google apps and what are the close competitors of google ads so we are going to discuss around these important topics right so let's begin with the ppt first and then we'll be moving to the practical part also and this particular video is basically the introduction so please do not accept much more things this is going to be a very in-depth series now so the key points or the highlights of this particular blog.

• What is Google apps 

• What are the different types of Google apps, because we can create multiple multiple types of Google apps

 The google ads platform right so there are different types of google apps you can create search ads you can create display ads you can create shopping ads you can create app installers if you have any application so if you have any mobile application you can create ads to increase the install right so they are the different types of ad that you can create with google as and then the last topic that we will be discussing or the last agenda of this specific session will be why google ads why do we need google apps and why it is better than other competitors which are there in the market right so let's begin and first of all let's talk about some numbers stats and figures of google ads so we know that google ads is super huge right it is one of one of the very  i mean it's it's one of the biggest platforms that this word has ever witnessed now google has approximately 90.46 percentage of the search in your market share worldwide so whatever search engines are there worldwide right there are so many search engines some are new some are old ones right but still google is dominating so whatever searches are happening globally on any of the search engine right ninety percent of the searches happens on google which proves that right which proves through

these numbers that now google is one of the biggest players in the search engine market worldwide that's worldwide right so this is one of the start right one of these stats and the second one is 50 of the searches happening have never been searched before on google now what does this actually mean is right now every day or every time the 15 of the searches are the latest one right the new ones which proves that yes google is a platform where people are continuously innovating their queries or there are new queries coming up on google each and every day right so it's not like that people are searching those old-fashioned things old intent keywords or old intent queries there are new things there are new queries which are coming up on google each and every day right and the numbers if we talk about the numbers it's like 15 percent of such is happening have been never searched before on google so it's a platform where people are basically trying new things they basically they are searching what they are thinking right so it's quite updated we can say that it's quite updated it's not like that always people search some outdated information on google whatever is trending whatever is new whatever is latest people are searching that on the google right so this is another very important fact about google google as whole right and we'll line up with google ask that why why these stats will be important in google apps learning also right then the third point which you can see over here is google receives over 63000 searches per second on a given day which makes it one of the highest visited website in the world so the traffic is there right and if we talk about the numbers somewhere around 5.6 billion searches happens per day so if you convert this somewhere this this data is 63 000 or 63 k per second on a given day and you will average it out to overall searches right if you will average it out to the overall searches per day it is going to be somewhere crazy right this figure is somewhere crazy which makes google platform one of the biggest platform in the world right one of the biggest web uh platform in the world right so it's like uh quite impressive right and now

•  Let's come to the fourth fact which is like google

Has a market value of around 800 billion dollars so if we talk about google as a company if we talk about its worth as a company right now we are not talking about google search or the other properties of google or other products apps or services what google is offering if we if we talk about google as a whole as a company right it is somewhere around 800 billion this is super huge right so you know now these stats are convincing you to go through google apps because google ads is one of the major products of google the google ecosystem the google advertising ecosystem the google search ecosystem the google user interaction ecosystem right there there is google search engine there is google play so this is all uh actually user based right it is all for the users right and it is all for the users by the users and people are creating website that is basically by the users right and when people are consuming those content on the website that is for the people so google as a mediator acts as a bridge between the people right on one side there is someone who is basically creating the content on the other side someone who is basically consuming that content so google is creating an ecosystem in the between which facilitates this process where a person makes a website or makes an application and uploads it to google platform somewhere right and which is very much accessible to the other users also right so this is how it actually works it is it is all about the google interface i'm not very much specific right now i'm not talking about google ads so i'm not very much specific about google apps right now we are discussing about google so look at look at this huge image of google look at this huge ecosystem of google now an average person conducts approximately three to four searches per day so if you if you think uh of yourself you'll be able to relate to this thing that okay i'm also making so many searches per day on google which which which basically convinces you that okay these facts are very much true and this is all true about google and this is all true about google apps also so these are the some of the facts which makes google as one of the biggest biggest search engine in the world and one of the biggest biggest it companies in the world which is again working on many other projects many other products and many other services for the users now if we come to google apps now we'll we will be retaining ourselves to google apps only we'll be talking specifically about google also because this playlist is all about google apps what is google as we we are not going to discuss about google we'll be discussing about google apps so google ad is a product of google through google ads we can create ads and we can show ads on two major platforms right two major categories we can say that one category is called as google's own properties right so you can create ad and it you can show that ad on google's own properties or the applications of the products which are actually owned by google so we name it as google's own properties and then there is partner properties also so i'll be talking about partner websites later but let's first discuss about google's own properties so google is a platform right google ads is a software you can say that it's a software it's an interface it's a platform where advertisers go right and they can create different types of ads over there will be exploring what kind of ads we can create and how they actually looks on internet we'll be we'll be discussing all these things in this particular blog only but yes on google ads we go we go and create a different kinds of ads 

• Which is mentioned over here in a very brief like 

1. Search ads 

2. Display ads 

3. Shopping ads 

4. Universal app installs and

5. Video ads

 So you can create these kind of ads on google ads platform so creation is also there you you will be going to google apps will be signing up there you will be registering yourself over there right you will be creating an and dashboard over there you will be getting a dashboard basically you'll be creating an account or then you'll be getting an dashboard and from there you will be creating your ads right you will be writing your ad copies creating your ads uploading your images now if we talk about the other side that you know you have created your ads righ you have used this interface the google apps interface and you have created your ads you have set your targeting now where to show these ads so you have got two options right you can show those ads on google's own properties this is option number one and then there is another option that you can show this ad on other properties also which are somewhere related to google ads right or google right so we'll be talking about these partner websites also but first as i told you let's explore this own properties what are the google's own properties the properties or the products or the word what you can say that the applications that google owns they are basically google's own properties

• Google search engine

Google search is solely owned by google right so uh it's not like that any third party application comes into play with google search it it's not like the right it is solely owned by google it is independent product of google so it is their own property right so you can show your ad on google search right and the revenue that you will be giving to google ads will not be divided to uh any other party or will not be given to any other party by google right because now google search is completely or 100 it is owned by google so whatever revenue is generated through google search advertisements will go to google only right we'll go to google only right so for example if you are showing your ads on google people coming google search i'm basically talking about google search you are showing your ads on google search people coming over there searching right typing their keywords suddenly your ad pops up they click on that ad and then you have to pay something right so you are basically paying to google right because this time this time what happens is google search is google's property so google will not be giving any revenue to anyone right so that revenue will completely be going to google so you have two options either you can show ads on google's own property or you can show ads on google's partner properties.

•  What are google partner properties 

So let me tell you one thing suppose uh you are the website owner right so uh two more terms comes into play when we talk about google apps we will be hearing a lot of these two words which is like advertiser and publisher so these are technical terms these are uh related to internet marketing so let me explain you what are these two words and what does it actually mean so when we say publisher publisher means that website owner so if you have a website or if you have a app right so you are the publisher because google will now show ads to your property so you are called as publisher now there is another entity which is basically advertisers people who have created their ads and they are going to show their ads right they wanted to show their ads on different properties no matter what kind of property those are those are google apps own properties or those are the partner websites which are basically tied up with google system right so those are the partner websites or owned properties it actually does not matter the two terms are like publisher is used for the website owner or the app owner and advertiser is used for the person or then or an entity which is basically going to advertise right they they have some ad and they want to show that that ad on any one of these properties so there are two terms so we'll be again and again discussing about these two terms so you have to you have to remember

•  What does these two terms actually mean

Let me tell you what our partner properties and how they actually work so suppose if you are the website owner just as i told you if you are the website owner you are called as publisher now you have the website fine and what google says that okaty you will become my partner when when you will meet some certain conditions right so suppose if you're you are putting regular content on your website if your website is in the form of blog and you are putting rich content you are following our guidelines then you can apply for google adsense so once you apply for google art adsense and if your google adsense gets approved right now what will happen is your website will be able to show ads on the behalf of google so now here are three entities right one is publisher right publisher is there who is the website owner the other

one is advertiser right who is going to show their ad that is advertiser and the third one is google ads and there is google adsense also so for now we if we assume that okay you got the google adsense approval you your content was good your content was up to the mark your content was according to the guidelines of google so when you applied for google adsense that okay i have this much of content i have this this website and now i want google to show ad on my website i want google to show ad on my website and for that i will be getting some revenue google will pay us right so now how this ecosystem completely works or how this process actually actually works so once your google adsense got approved right you became the partner of google apps now the advertiser one when he goes to google ads the advertiser right when he goes to google ads and says to google ask that okay i want to show my art to a website which is related to news now if your website decide if the publisher's website is news website and it is google adsense approved now it has become the google property now google ads will look for the news websites in their index and they will figure out that okay there is a website

• Which matches the advertiser's requirement right there is a website 

The matches advertiser's requirement and he want to show his ad on these kind of websites so now this website is eligible to receive advertisements so this advertiser's ad can be now placed on this particular website now this is decided by google arts algorithm and this is decided by google ads systems right so when the advertisers pays to google as suppose the advertiser is paying to google ads like rupees 100 for a single impression i'm just taking an example it's  not going to be 100 rupees for a single impression but to make calculations easy and make you understand things i am taking this very big example that okay if you if the advertiser right if the advertiser is paying rupees 100 to google ads to show one impression right so once the impression is shown on this publisher website which we which we decided that this website is basically a news website right so once an impression is made on this website and google ads received rupees 100 from the advertisers for a single impression now some part of this amount will be given to publisher now this is the benefit of publisher now this is why people are basically blogging now this is why people are applying for adsense and this is why people are looking for the traffic right so the more traffic that is coming on their website right there are higher chances that the ad displayed on their website will receive a click so if the chances of receiving clicks are higher there are chances of getting high revenue also so this is why people apply for google ads and this is why people work on creating content so all these things happen this way right so all these things are related to one another so now the revenue that google ad generated from the advertisers they have to share this revenue to their partner websites or the partner applications on the partner products or whatever kind of partner products they are having if any advertiser is getting the impression on these websites and they are generating revenue the google ads guys are generating revenue they have to share it with their partner website right but in this case when the properties are their own they do not have to share any revenue that is a hundred percent there now this is how google ads shows our ads there two different or the two very major properties or categories one is owned properties and another one is partner properties right so now if we talk about 

• what are the different types of ads 

that we can run through google ads so there are like five major types of ads that we can run through google as 

1. Search ad

2. Display ad and

3. Shopping ad

4. Universal app install ad

So if you have any application any mobile application you can increase the install of the apps right so you have this option also you have this kind of campaign option also and 

5. Video ad

The very popular nowadays is one of the very popular ad types or the campaign types or the ad support that google provides us is a video ad right so we'll be uh we'll be doing some practical stuff.

• Search ads

The starting  search ads so what are such ads and how they actually look right so we'll go to google and let me type something over here i am going to type like buy buy let's say sports shoes buy sports shoes online so i am putting a keyword over here or i am making a query buy sports shoes online so this is now called as search engine result page and it contains both kind of results which are organic and which are paid right so we do not have to focus on the organic results we have to focus on the paid results right so uh the easiest way to identify paid advertisements in google's ecosystem is either look for this small ad right either look for this small ad or try to try to find somewhere sponsored right if anywhere you are finding sponsored written find you you can easily identify that it's a paid listing right so right now we are seeing ads over here but these are not the search charts we'll be talking about them later now let's come down uh we we can we can see

some ads over here but right now according to my searches these ads are not popping up over here now the search ads basically appear at the top of the search engine result pages these appear over here and at the bottom of the search engine result page but right now according to my query i'm not able to find out any such ad over here also and over here also right so it happens it happens uh google decides according to your queries that whether they have to show any ad to you or not right whether they have to show any ad to you or not right so it is basically decided by the google's algorithm the google system so right now if i'm not seeing any ad or this is specific keyword there's nothing to worry about it happens right there is nothing to worry about it actually happens you might see an ad on this specific keyword and i might not right so this happens this happens now let me put another keyword like by wrist watches online and let's figure out that whether i am able to find any ad no i'm not able to find any ad for this specific keyword also now let me put another keyword like digital marketing courses in in delhi now let's see here they are right so guys the ads that you are seeing over here the top four ads which you are seeing over here are basically the google search ads and how to identify these the small ad which is popping over here says that yes this one is basically the paid advertisement and these are the search ads now we'll also come down and we will see that whether we are able to see any ads yes here it is so you'll be seeing different number of ads sometimes it's like three and sometimes it's like four so do not worry if you are seeing three ads or four ads at the top of this search engine result page and when we when i'm saying add i'm basically talking about the such ads and if you are seeing any one two three or whatever number of ads you are seeing at the bottom of this page do not worry that why there is only one ad why there is not three ads so these things are basically decided by the google and depends on various parameters factors that what you are searching from where you are searching what id you are logged in so there are so many facts right now the important thing is these are the such ads right you can make or practice using other queries also fine so uh now let's move to another one these are the search ads you will be learning in further videos that how you can create these kind of search ads 

• Display ads 

There is display ad so display ad basically appears on others website right so the banner ad right so the advertiser goes to google they have their banner designed they said they're targeting they said they define their audience is basically that where they want to show their ad on what websites they want to show their ad on what kind of website what category what niche of website they want to show their ads right and this google system or the google arts platforms automatically shows their ads to different different websites so we'll be going to different websites right so i'll i'm picking some websites over here like times of india i'm i'm putting times of india over here and let's go to times of india to figure out that whether there is any ad and we'll be going to india times also and now we will be going to another one like nifty trader dot in so we are going to different different websites just to make sure that are we able to find any display ad over there so if we come to times of india okay this specific website is not loading up now it is loaded so let me see is there any ad here it is right at the bottom side okay here it is you can see one add is over here and now this ad is by google how how will you identify that this ad is by google you just have to over to this small is

notification kind of thing which is over here and as soon as you will hover your mouse to this small i adds by google will pop up right ads by google will pop up so now these are also the ads but these ads are not by the google the the right side and the left side you can see the banner ads are present over here these are also the ads but these are not the google ads right so how to identify that whether this banner ad is from the google ad or not you just have to find this small i somewhere and then you have to make sure that arts by google is mentioned over there as soon as you find out this ads by google you can easily understand that yes this is by the google right so let's see any other ad over here and you can go into different posts so i'm going to this post just randomly i'm going to this specific post and i will be searching that whether i can find any ad over here now you can see these ads are present over here these ads are advertisements are present over here but these are not google ads right so we are going to talk about the google ads so let's see is there any google ad we can see no i don't think so here are any google apps okay let's close this website we got one example from there and now we'll be coming to indiatimes.com and let's see any advertisement here on the home page or the landing page now we can see advertisements over here but this is again not the google advertisement why because we are not finding any small i button over here so now we will be going to some post let me select some post how india did the liberation of bangladesh let's open this okay this is the video we want post okay we'll be clicking on this post and once this post is open now we will search whether i can or we can find any ad over here no no ads over here right so whenever you go on any website just figure out that whether the ad that you are seeing on that specific website is uh from google ads system or not if we come to another website here is another website and if we go to latest news section which is over here it is again a kind of a post we'll be seeing some news post over here and most probably i will be able to find some ads over here some google ads over here so let us open this first and let's see now this is this is the banner let's see any ad oh here it is right so we can see that a small i button is over here and as soon as we hover out click on this one ads by google pops up so ah this is again the ad by google now hence proved right and let's close this thing and let's see another ad here it is another advertisement is here which is from sbi live so as soon as we click on this it is like ads by google and you can also figure out that why you are seeing this ad right so if we click on this why this ad why this display ad that appeared on the website that i am browsing right so you can say this ad is based on the time of your day and your general location so if there is any advertiser who is targeting our location there are high chances that this ad there is high chance that why this ad is shown to me now there is information in your google account like i age group or something so the advertiser is using demographic so you will be seeing different points over here and different we can say that reasons uh which defines that why i am seeing this ad on any website right why why this kind of ad i'm saying you can stop seeing this ad also if you are annoyed google has google has given you this flexibility that yes you can disable if your experience is if you are not enjoying uh browsing and if these are annoying you and these ads are creating problem for you you can definitely stop seeing this ad if it is not relevant to you you can again stop seeing this ad and if it is not relevant to the community to the society and it should not be there right if you believe that it should not be there then you can definitely report this ad also you have this option also so let me close this thing now we have seen enough of display ad

• Shopping ads

Now the third one is shopping ad right so for the shopping ad what we have to do is we again have to come back to this google search and we have to put some by sport tools so these are basically your shopping ads sometimes they appear at the top of the search engine result pages over here

sometimes they appear at the right side of the search engine result pages so do not worry about the positions where these ads are actually appearing right so these are basically the shopping ads

• Universal app install ads

Now if we come to universal app install ads so we have to go to google play the desktop version of google play so let me enter google play store over here and i don't think so we'll be able to figure out any advertisements over here so you have to go to your mobile application right your mobile application of google play and there you will be able to see as soon as you will start scrolling you will be able to see different kind of ads in between your different apps right so right now we are not seeing any ad ad over here on this desktop version so let me click on see more and see if i can see any ad i don't think so we are not able to see any ad so it is not basically visible on this desktop version but yes we can go to google and we can find out some images uh that will make you understand that how these app ad looks like right google app install ads and once we click on this and we will be going to images now we can see over here right so someone typing any keyword in their google play store like this the travel reservations that he will be seeing different results and along with that results he will be seeing some ads also right so a user coming to google play console typing google reservations what kind of results he or she is experiencing over here you can easily figure out and then there is again one app at the at the top most section of this uh result page where you can identify the small ad the small yellow add level is present which make sure that yes this is an advertisement similarly you can

see the advertisements over here also so this is basically how they are represented one is in the form of the grid another one is in basically in the form of this list right so the representation is somewhere different right how they are represented but there are chances that your app install ad will appear over there and as soon as you click on that you can install that application so if you have any application and you want to increase the app install then there is a paid way right there is a paid way so if you are launching any app if your app is new you know very well about your app you know what in what category this app operates you know what kind of keywords are much more relevant to our app yes you can definitely try google ads and increase your app installs in the very initial phase yes you have to pay something and you have to figure out that what amount you are paying for that i mean what amount you are paying for each installs or in technical terms or in marketing terms or in app install reference we call it as cpi which says cost per install so if that cost per install is worth right you have to audit it if that cost per install is worth you can definitely move on with the advertisements and if if that is not worth you can again have different options also you can do as that is app store optimization that is the organic way you can try to rank your website on different organic keywords or you can move to any other paid advertisement system also you can go to facebook ads also and you can again figure out that whether facebook ad is working for you or not right so there are now now there are so many options to promote apps or to get app installed

• Video ads

Now start we talk about the video ads now video ads you guys must have experienced these ads so many times and if we talk about video ads now video platform is like google's youtube right so if we go to youtube.com and if you click on any any of the video there is high probability that you are going to experience some ad right so let's come to ws cube tech, marketing fadas  itself so that as i know that yes on wscube tech there are video advertisements so it will become much more easier for me to show you guys the youtube ads so youtube ads are the ones which are referred as video ads so you can see the this is the advertisement which is skippable

advertisement and you have the option of skipping this ad after five seconds of watching this act right so you can create ads like this and you can show them on different placements on different videos on different categories on different channels you have that all option you have those all options right so this is basically so these are basically the various types of ads major types of ads that we can run through google ads but within such ads we we have different options like remarketing within display ads we again have different options within video ads we have so many options that we can create skippable video ad we can create non-skippable video ad so we have different different options within these video ads also so there are sub categories of the ads that we can create now coming up to the competitor of google ads so if you can see the search engine market share of google ad in year 2020 it's crazy right so 92 percent of the searches are happening on google by itself are happening on google so no other search engine is i mean they are not even close right so if you see if we calculate the percentile right so the percentile is crazy and there's only one such engine which is competing with google ads but the competition is definitely is not there right because the thing is the share that search engine market share that the ping is having right now is i mean less than three percent and this is huge 92 percent more than 92 so there is no competition and bing is owned by microsoft which has three search engines being yahoo and aol so whenever you advertise on any one platform you have the options to show your advertisement on other two search engines also so there's bing ad which is considered as competitor of google as but when you when it comes to numbers when it comes to research bing is way way far away from what google is today right but earlier uh it bing and yahoo these were ruling right but afterwards but afterwards google accelerated and accelerated crazy right now dugda go is another search engine which is getting popularity these days uh by saying that okay we do not uh keep your history or we do not track you now they claim that the ragdoll go guys they claim that okay we do not track any of your history we do not trace your footprints and so this this is the usp of duckduckgo and they consider themselves as the competitor of google but frankly speaking right now there is no one who can compete with google search right now why google ads another question why google ads so first thing it enables your business to be found on google search page right where your potential customers are looking for products and services that you provide now it is like we are doing inbound market it's not the outbound marketing see tv advertisements are outbound marketing you are showing your ads on televisions you are showing your ads on tv watching tv to experience the ad right so it is basically when you are reaching to your prospect it is basically outbound marketing when the prospect is coming to you it is basically inbound market what happens in google search is prospect makes a query right uh they come to google and they type something over there they make a query right right so we can say that yes it's an inbound approach because if i am providing digital marketing services anyone out there is searching for digital marketing services it is basically an inbound uh marketing right because now they are putting keywords that okay they are looking for digital marketing services i'm going to google and i'm looking for yes i'm looking for digital marketing services and then there are different ads which are coming so we are not forcing our ads to anyone we are not forcing anyone to see our ads what happening over here is we are basically looking for the intent of the user and according to that intent we are showing our app so that is basically inbound so this is another advantages of specifically google search ad that okay google search has it only shown when there is high intent when people are searching right when they are putting their keywords that okay i am looking for this thing now provide me the options now your ad shows right so now the second thing is it also in it not only allows you to reach to potential customers who knows about your business but the people who are looking for something similar can also see your ad so you have this option that you can do the targeting according to the intent and you can show your ads or you can show your content on different intent so this is again a point which is like plus one for google ads now you can decide where and what act to show right there as i've shown you there are different formats there are different types of ads so now you have the option as as the advertiser you have the option that okay what format i will choose and on what platform where when what kind of audience will be our targeted audience so you have all these options you can you can do the targeting according to countries you can do the targeting according to the age group you can do the targeting according to the gender the basic demographics right you can do the targeting according to their interest you can do the targeting according to their buying behavior you can do the targeting according to their visits on different website what kind of websites they are visiting you can you can easily figure out those kind of people so there is so much right there is so much there are so many things that you can do through google apps which makes it very convenient for any advertisers to uh to show their ads right and also it is quite miserable right if we talk about digital marketing digital marketing is as a whole is quite measurable you can see how many clicks you are getting you can see how many impressions you are getting you can see where our ad actually showed you can you can see the recordings of your website visits you can see the heat maps you can see the flow of what flow people are following on your website what kind of navigation they are doing on your website what kind of funnel they are opting for so it it all is like miserable quite miserable it's not like that a holding is there on the roadside and how many people have seen that holding in the last seven days you cannot measure that right but here in this specific case you can measure how many people are coming to your website what they are doing on what pages they are going what interactions are doing and how many times they are visiting what ips they are using what devices are they are using what locations they are coming from i mean you can see what kind of analytics you can so this is again a very huge advantage when we talk about google ads and frankly speaking it is not only limited to google ads it is there for each and every aspect in digital marketing that yes the complete digital marketing is quite miserable now you can set your own goal you can define that okay you want to run campus according to the roi you wanted to drive traffic so your ad will be shown to the people who are more likely to click on your ad and come to your website so whatever goals you are defining google will try to find out the audiences or the people according to those that only right so now if we if we say this thing that google is trying to find out the uh audience according to our goal now google is ai driven right now most of the algorithms of google are ai and machine learning driven so they keeps on learning that okay as much as data is coming they improvise themselves and they provide you better results so these are the benefits some of the benefits of why should we go for google ads earlier we

discussed about the closed competitor of google ask then we just also talked about the google apps and the different types of google ads right the partner websites and own website so this is one of the very basic blog that what is google ads so in the very next blog we'll be starting with some practical stuff and we'll be creating a basic google ads account because many of the times people do not know how to create a basic google ads account so we'll start with that and we'll be creating one basic google apps account so that's it for this specific blog see you next blog till then goodbye.